Why your business name matters
The business name is more than a label. It is the grouping key for everything in Your Library: every Workflow Map, revision, and added service for that business lives under it.
Spelling counts
The same name, spelled the same way, is the same business. A typo creates a second business card, and the work you generate under it will not sit with the rest of that business's maps.
Before you generate for a business you have mapped before, check the name against its card in Your Library and match it exactly.

One name, one card, one complete history. That is what keeps a growing library readable.