What is the Alchemy?

The Alchemy is the method behind every Workflow Map. The What Is Alchemy? page inside the app tells the story. This article covers the substance.

It reads the whole business first

The method does not map one service in isolation. It reads the whole business before deciding anything, because the right structure for one service depends on what sits around it.

It decides combine or split for every phase

For every phase of the client journey, the method decides whether services share one workflow or need their own. That decision is made deliberately, phase by phase, rather than defaulting to one workflow per service or one workflow for everything.

It drafts everything in full

Every asset in the map arrives fully drafted. The map is not an outline with blanks to fill. It is complete content, ready to review and enter.

It states its assumptions

Where the method had to make a call, it says so. Assumptions are stated in the map instead of guessed quietly, so you know exactly what to confirm before you build.

Who is behind it

The method is architected by a Certified Dubsado Specialist, and that certification sets the standard the workflows are held to.

Strategists who want the method itself can find the Trigger Mapping Method course through the What Is Alchemy? page.